TUALATIN, Ore. --(Business Wire)-- Sept. 21, 2004 -- ABC Television Network (ABC), a unit of The Walt Disney Company (NYSE:DIS), has reached agreement with London-based Teletrax(TM), a subsidiary of MediaLink Worldwide Incorporated (Nasdaq:MDLK), to electronically track the U.S. television airings of its TV promotions, including promotions for "Alias", "NYPD Blue" and "The Bachelor." The announcement can be viewed at: www.teletrax.tv.
Teletrax's broadcast monitoring solution is based on the Philips Watercast video watermarking system, which is supported by a license to intellectual property from Digimarc Corp. (Nasdaq:DMRC), the leader in digital watermarking technologies and solutions.
"We're pleased to see the continued adoption of digital watermarking for broadcast monitoring with Teletrax's announcement of its contract with ABC Television Network," said Reed Stager, vice president, Corporate Licensing, Marketing and Public Policy at Digimarc. "The practice of digitally watermarking audio and video content for monitoring and tracking of content is rapidly gaining adoption within Hollywood and the broadcast community."
ABC Television Network has joined a growing list of leading entertainment companies that have contracted with Teletrax to track broadcast video content including Tribune Entertainment, Universal Domestic Television, Reuters Television, and NBC News Channel.
About Digimarc
Digimarc Corporation (Nasdaq:DMRC), based in Tualatin, Oregon, is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc provides products and services that enable the production of more than 60 million personal identification documents and driver licenses per year in 32 U.S. states and the District of Columbia and more than 20 countries. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications.
Digimarc has an extensive intellectual property portfolio, with 174 issued U.S. patents with more than 3,000 claims and more than 350 pending patent applications in digital watermarking, personal identification and related technologies.
The company is headquartered in Beaverton, Oregon, with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana; San Francisco, California; and the Washington DC area; and European offices in London. Please go to www.digimarc.com for more company information.
Securities Safe Harbor
With the exception of historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current reasonable expectations and are subject to certain assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements herein or from historical results, due to changes in economic, business, competitive, technological and/or regulatory factors. More detailed information about these factors is set forth in filings by Digimarc with the Securities and Exchange Commission, including the most recent annual report on Form 10-K and the most recent quarterly report on Form 10-Q. Digimarc is not obligated to (and expressly disclaim any obligation to) revise or update any forward-looking statements in order to reflect events or circumstances, whether they arise as a result of new information, future events, or otherwise.
