By Peter R. Savage -
High-tech blood analysis tools, fuel cells, radio tracking devices for racehorses, financial modeling software, cardboard soft-drink cans—these are just some of the varied and unique technologies brought to market by a British company that has just about the most unremarkable name ever, The Generics Group. Generics not only brings technology created by its own 200-strong research team to market, but it has a knack for helping other R&D operations exploit good ideas that don't fit into their regular business models.